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Like it or not, Google is the internet gatekeeper. It’s certainly not the only option out there for online businesses, but if you want to access the most people and the biggest markets, you’re going to have to go through Google. Luckily, Google has made advertising on and through their search engine quite easy and effective.
You do, however, have to know the right approach to Google Ads if you want to get the most out of it. It is an investment, after…